Sunday, May 31, 2009

Anticipation & Airplanes


Imagine that you're in an airport. You've just given your boarding pass to the gate agent and you enter the jetway. I've noticed that everyone then does the same thing: They walk really quickly to the airplane.

But a few feet later they find themselves stopped, standing in a line to get into the plane. They're slowed by the narrow aisle and people putting stuff in the overhead area.

No matter where I've been I've noticed the same thing. People stand in one line and then rush to stand in another. The only difference is that you usually can't see the second line after you've just passed through the first one. Perhaps, there's something about human nature that makes us react this way.

What's the downside? People don't like standing in line so they start to get a bit grumpy and complain a lot. If you have customers who need to spend time in multiple lines, make sure they're aware of the waiting process before they get started. People seem to deal better with waiting when they feel like they have some understanding or control over the process.

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