Why Cold Calls Fail

Imagine working in an industry where a high level of failure was a daily expectation. In baseball if you connect on one third of the pitches, you're a star. But success in the phone sales business is much lower. For many call centers, the name of the game is making as many calls as possible in order to get that elusive hit. But is there a better way to do business? In this video report, I'll go over some of the mistakes and missed opportunities callers are making. These are also some good customer service principles to keep in mind as you move from survival to success.