World Wide Instruction Manual

Recently I had to replace the flow valve on my toilet. As a home owner, I try to do as many of these little repair jobs as possible. But I found myself confused by the directions that came with the part I bought. Sure there were words and pictures but I couldn't really make sense of them. Maybe it was designed by a committee or translated poorly. Either way, I found myself holding parts and tools with no idea how to proceed.

I then put everything down and logged onto the Internet. I Googled the term, "toilet repair flow valve," and instantly found several responses. A few were on YouTube and the instructional clips had been put together by plumbers. Being able to see someone demonstrate what I needed to do, made it easy to duplicate on my own. Needless to say, my toilets are now fully functional.

Posting a how-to video can be a good way to create some exposure for your business. While the clip I viewed was from a plumber in a different part of the country, had he been in my area, I would have been much more likely to have used him had I needed a professional.