I'm a fan of the All Things Digital blog. I enjoyed a recent post about how some cell phone companies are marketing and designing their products for senior citizens.
Loud-and-Clear Mobile Calls for Seniors
The phones offered may be a little low tech compared to some on the market but the goal is to give the seniors a tool they can use. Most need a basic phone, with larger keypads, and volume controls that can overcome hearing loss.
This older market could be the new gold rush for the tech industry. The need is there but the challenge may be making sure that the sales force can sell to these folks. If you go to an electronics store, you'll usually find a young person on the sales floor who's grown up in a high tech world. He or she may be an expert on technology but not the needs of the elderly. A successful marriage of the two, plus a good branding campaign, could pay off for a smart retailer.
Nowadays with four generations potentially shopping in the same store, it's important that companies train their sales forces to address the needs of all.
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