Is Super Bowl Ban Good for PETA?

NBC has announced that it will not air PETA's, "Veggie Love," commercial during the Super Bowl. The network says the 30 second spot, "...depicts a level of sexuality exceeding our standards." Always interested in a bit of controversy, I went online to look at the commercial. I've embedded a copy in this post. If you can't see it, use this link: http://www.youtube.com/watch?v=-wDE9XpmDHE

'Veggie Love': PETA's Banned Super Bowl Ad
As you've probably noticed, the ad shows a several barely dressed women acting very, "fondly" towards a variety of vegetables. The message of the spot is that research shows that vegetarians make better lovers. The spot is a bit provocative but I don't think I would have spit out my potato chips if I had seen it during the Super Bowl.

I think PETA is overjoyed that the commercial has been banned. A visit to the PETA website shows that the organization likes to produce racy and controversial ads. As a result of being dropped from the Super Bowl, the ad is being talked about and people are watching it online. It's a massive amount of free exposure. Had it been in the Super Bowl telecast, I'm not sure if it would have received as much publicity. My guess is that the director was told to push the bounds of taste as far as he liked, with the knowledge that the goal was to create controversy rather than a commercial that could be shown on network TV.