Advertisers know there are certain behaviors or beliefs that are universal. If you can tap into them, you can gain a customer's loyalty because you seem to be speaking directly to their needs. With that in mind, for fun, here are some universal truths that I've come up with:
People are much more likely to tell you that they're tired than well rested.
Everyone seems to want someone else's hair. We never seem to like our own.
After standing in a line, people feel the need to move away quickly.
Anyone who is paying with a check at a register, won't start to write it until the last possible moment.
If you're late, it's for a reason. If someone else is late, they're wasting your time.
Color plays a big role in a supermarket. Generally speaking, healthy products are green, pizza boxes are red, and potato chip bags are yellow. Would it feel weird to buy that stuff if the colors were switched?
I'm sure I've left out a bunch of other behaviors but my goal here is to get you to think about some of the norms you follow that are targeted by advertisers. Feel free to send me any other observations that come to mind.
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