In case you can't see the image, the picture is of some hand washing instructions from paper towel maker, Brawny. It reads: Wash hands and apply soap. Scrub hands and rinse. Dry hands throughly using paper towels.
This isn't a very strong branding message for Brawny as it tells you something that pretty much everyone knows. Would it make you wash your hands better or more? Or would it make you want to reach for Brawny the next time you're buying paper towels?
A lot of people go to amusement parks and I'm sure there's a ton of germ exchange. Wouldn't it be better for the sign to say something like, "Because you're not the only one here today...." with a bunch of animated germs in the background. This kind of appeal focuses on why you'd want to wash your hands, a much better motivator than a list of instructions. The principle can apply to just about any product. Don't give me a list of features. Instead tell me how it can help me or change my life.
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