If you've ever wondered why people behave the way they do, even when their actions seem to be highly erratic, then you'll enjoy the book, "Sway: The Irresistible Pull of Irrational Behavior." Ori and Rom Brafman do a great job of looking at why people behave the way they do.
Chapters include a safety conscious airline pilot who makes a sudden decision that leads to a terrible accident, why some football coaches play "not to lose," and why stockholders won't sell even when a stock is plummeting.
The book is easy to read and is especially good if you work in sales. You'll learn more about your customer's motivation and how you can push people toward a certain outcome. As a professional speaker, it gave me a lot of insight into ways I can better connect with my audience. For a business book, this is a pager turner.
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