Face Marketing

While at a recent conference, a friend of mine noticed something unusual.

"None of the servers are smiling," she said.

I looked around and she was right. It looked like the entire staff was in serious need of anti-depressants.

"It was the same thing this morning at the coffee shop," she added.

Keep in mind that this was happening at a high end, well known hotel. Perhaps under a new policy, smiles now cost extra.

But all kidding aside, the lack of smiles from the staff affected the mood of the entire room. A simple change of expression doesn't cost anything and yet can play a huge role in building rapport with customers. And a time when there are so many negatives in the world, some positive energy could really add to your environment.

A well known saying is, "Never let them see you sweat." Perhaps it should be changed to, "Always let them see you smile."