Unusual Marketing Choice

I recently noticed that restaurant KFC has started up a promotional campaign linked to the final season of science fiction TV series, Battlestar Galactica. TV and movie tie-ins are nothing new but one aspect of the campaign struck me as a bit odd.

The promotion is called the, "Frak Pack Sweepstakes." Apparently ten lucky winners will get lots of Battlestar Galactica products as well as a year's worth of KFC. The strange thing is the promotion's use the word, "Frak." As fans of the show know, that word is used as a substitute for the word commonly known the "f-word." It's a way the producers have come up with that allows characters to curse without getting into trouble with network sensors.

As a fan of alliteration, I appreciate the marriage of the words, frak and pack. I just wonder if the promotions department at KFC has ever watched the program.