Recently I was in a department store waiting to make my purchase. There was only one clerk working so I had a moment or two to watch him in action while he served the customers ahead of me.
The line seemed to be moving a bit slower than you would expect and I realized why when I listened to the clerk. He was asking everyone the following questions: Would you like to give $1 to a charity? What is your email address? And would you like to get a credit card from the store?
All of this was happening before any items would be rung up. While I'm a patient person, I decided that on this day the store was giving me too many reasons not to buy from them. I put my items back on the shelf and walked out.
I don't blame the clerk as he was likely following the script from management. Management that seemed determined to make the shopping experience as unpleasant as possible. It wasn't like people were being asked if they'd like to submit their email address so they could receive updates on products. Instead it was positioned as if it was a condition of a sale. (I never would sign up for anyone's list without understanding their privacy policy.) And you'd think after the credit crash, stores would be pushing their credit cards a bit less.
Ultimately, I felt that the store wasn't "serving" me at all. I'm a low maintenance customer but I like my shopping to include as few questions as possible. Give me a clean store, stocked shelves, and a helpful sales team and I'll be your customer for life.
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