Today I visited an ATM to make a quick withdrawl. Before I could get my card back, I was surprised to see an advertisement on the screen. It was for an additional bank service. I had the option of pressing a button to say whether I wanted to be contacted with more information. I chose to proceed to the "get your card back" option as quickly as possible and ignored the ad.
There' s few problems I see with ATM advertisements:
1. People aren't in a browsing mood. I go to an ATM for fast service. I'm not looking to linger and think about new services and other ways I can spend my money.
2. ATMs aren't the safest places. Why would I want to hang out any longer at one?
3. By adding as step to the ATM process, the bank has slowed down the line. In today's speed obsessed culture, that's not a good thing.
4. While an on screen ad hardly costs anything I doubt it has a high rate of return. And does the bank gain more of a negative association with its customers by sneaking in a commercial?
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