Wednesday, August 6, 2008

Lessons from Kodak




I've just returned from this year's National Speakers Association Convention, which was held in New York City. I especially enjoyed a talk given by Jeffrey Hayzlett, who is in charge of marketing for Kodak.

During the past few years, the company has experienced enormous change as it reduced its role in film and increased its presence in the digital world. Did you know that Kodak invented the first digital camera in the 1970s? A majority of Kodak's current revenue comes from divisions that didn't exist five years ago. In those areas that the company has entered, it has be become the market leader. There are some good lessons there for businesses that find themselves struggling with changing market conditions.

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There's some cool technology coming soon. One product is a scanner that can determine how old a picture is by analyzing the paper. This will be of great help to those people who have a shoebox full of pics. The company is also working on photo recognition software. This would allow you to teach the system to recognize an image, like a person. You could then pull all images that show that person. Neat stuff!

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